"Explora" is a short fictive commercial video, produced for my end of the year project in the Interactive Media Designer (eikon) course. The goal was to develop a project based on a fictional trail app while creating a visual universe and promoting it. In my case, I wanted to create a promotional campaign for social media featuring a simple character going on a bike ride to highlight the app.
I drew a bit of inspiration from the famous ads by major sports brands like Nike, Adidas, and even Salomon, which often use this very dynamic aesthetic and then I put my own spin on it.
(Eikon) Final School project - June 2025
Music Video